The Brinkburn Analysis™ - Quantifiable Results
The primary goal of The Brinkburn Analysis™ is to match an organization’s ICT standards interests to a group of proven performers.  To establish valid comparisons between consortia, we analyze the key attributes of consortia: membership, openness, success and influence. We compare consortia by evaluating a comprehensive list of properties that most consortia share, including specifications/standards published, products, membership basis, intellectual property policies, origins, and purpose. 

The Analysis presents a powerful illustration of major ICT consortia by providing:

• A representation of their performance in four key areas: membership, openness, success and influence.
• A breakdown of the consortia into primary and secondary market segments
• A report of your organization's outgoing resources prepared by segment.

Seeing the forest through the trees – The Vendor Perspective

How many standards consortia are there? What markets do these consortia play in?
The Brinkburn Analysis™ takes a quantitative view of consortia involved in all aspects of the ICT standards arena, delivering straightforward performance analysis of each, as well as providing a market segmentation breakdown for each consortium.

How is your organization involved with ICT standardization, and to what extent? 
Obtain a centralized overview of your organization's resource commitment to consortia both in separate sectors and overall in ICT.

How effective is your organization at supporting consortia that enable and further your goals in ICT standards?
The Brinkburn Analysis™ ensures you concentrate on the correct consortia in the correct sectors, rather than tying up resources in underachievers or missing the new star performers.

Are you spending your resources wisely?
Pinpoint and optimize your resource allocation; you may not need a Board Membership if a Regular Membership delivers the same value at significantly lower cost.

Enabling Success – The User Perspective

Why do I need to use standards?
Standards allow you to compare vendor offerings on common price and performance metrics. Claims of being the fastest, best, or most open are meaningless without common criteria. In the ICT industry, common criteria are reflected in standards. By asking or requiring vendors to use standards that are advantageous to the user, you can obtain clear understanding of what is a commodity, what is unique, and how much you need to give up for uniqueness.

What should I look for in a consortium?
The most important factors in any consortium include the consortium's membership types and growth; the level of transparency and consensus in formatting their standards; their success rate in gaining acceptance for products/standards in the industry; and their level of influence in the industry and beyond.  The Brinkburn Analysis™ delivers insight and recommendations on all of these factors for each consortium.

How do I communicate to vendors my requirements, as opposed to their offerings?  
When you issue an RFQ or RFP, specify standards. Starting your investigation with The Brinkburn Analysis™ helps you avoid pitfalls  – standards from a dying, obsolete or closed consortia are dangerous, since they lock you into a vendor and can lock competition out. Place value on standards compliance – make sure that the supplier either complies with a necessary standard or recompenses you for their noncompliance.

Whatever your perspective on ICT standards, The Brinkburn Analysis™ is a powerful tool that will help you make the right decisions for your organization.

Please click here to download The Brinkburn Analysis™ Data Sheet.